As a small business, having a social media presence or a social media marketing strategy might not be your number one priority. Being strapped for resources including manpower, you can’t afford to divert time, funds, and energy into this channel because of how overwhelming a place it can be for small businesses.
Having not only a social media presence but a social media marketing strategy is vital for even the smallest of businesses today.
However, you don’t really have the luxury of experimenting and need to take every step carefully. Here are 12 social media marketing tips that can set you in the right direction to invest your precious resources in.
1. BUILD YOUR SOCIAL MEDIA PRESENCE
This may seem like the obvious first thing to do but there’s more to it. Social media presence is integral to the success of every startup and small business today. It lends your brand name legitimacy and credibility. A business with a social media presence is automatically assumed to be better than its competitor that doesn’t have one.
2. Don’t under estimate images
Do not underestimate the power of images. A good image can convey in seconds what a long text post might take two or more minutes of reading to convey. Images are key, something evident from user statistics showing how tweets with images receive 150% more retweets than those without.
3. As a beginner push as much content as possible
You’ve just started your social media journey. Your profiles, however, are empty and void of content. Pushing as much content as possible can help you with getting started and provide you the opportunity to build content as well.
4. Identify your audience
When it comes to social media you don’t have to be an every-man. Trying to reach a broader audience will result in failure. The correct approach is to find your niche and identify your potential audience, and then invest all your efforts and resources into building a connection with them.
5. Build relationships first
Though you may be looking to market your product or business on social media, your audience only goes on social media to be entertained and not to be marketed at. Building relationships first mean focusing your content on engaging users first and foremost. Marketing should never be the first priority.
6. Be useful to your followers
Instead of posting promotional content, focus more on being a useful presence for your audience. Design a well thought out approach that helps your customers save on time. Educate them. One well thought out post brings in more engagement than 10 terrible posts.
7. Don’t overthink your posts
You might have your posts run through several people before finally publishing them in fear of making errors. The result is often something bland and robotic. As a result, it catches little attention and generates few to none responses. Be human and let it show to your audience.
8. Learn from everywhere and everyone
It could be your competitors, or it could be a business smaller than yours. If they’re doing something new and different, analyze it and evaluate its effectiveness and feasibility for your own social media marketing. Learn from everyone.
9. Choosing the right social media platform
You might be tempted to start with every popular social media platform all at once. Or you may feel due to popular belief that having a presence on a certain social media platform is necessary. Both ideas are wrong as you need to start with your strongest area where you have the most amount of audience and then continue to grow your reach.
10. Let your audience know you’re listening
User engagement is a two-way street. When your audience or social media users give reviews and feedback, ask a question or give comments, make sure to let them know they’re being heard. If it’s a question or something positive, you need to respond ASAP. But even if it is a negative comment you’ve been tagged in, like or favorite the post or comment to let them know you saw it.
11. Utilize cross-promotion
One great way to grow an audience is to look for local organizations with an audience that you might feel can become your audience as well. Find, follow, and engage with them, and it won’t be long before you’ll start seeing the results.
12. Optimize content for social sharing
Since you’re looking to grow your audience and reach, a great way to do this is to optimize your content for social sharing. Include social sharing icons with proper functionality on your webpage and include them in the footer of your emails as well.